Finance + IT
Hands-on experience leading both sides of the table as CFIO (Chief Finance & Information Officer) and as a senior finance transformation and financial systems leader.
Executive Profile · Finance Transformation
Finance Transformation Executive
ERP Modernization · Global Shared Services · SAP S/4HANA
“I make complex finance transformation viable at global scale.”
I align Finance, IT, operations, and system integrators to convert ERP, shared services, and operating model programs into measurable business outcomes.
Executive delivery at the intersection of Finance and IT
Why organizations hire me
When Finance, IT, and the business must operate as one system, I bring the structure, finance judgment, and execution discipline required to make transformation adopted and impactful.
Hands-on experience leading both sides of the table as CFIO (Chief Finance & Information Officer) and as a senior finance transformation and financial systems leader.
Executive forums, risk management, dependencies, integrators, readiness, and quality control in complex delivery environments.
Standardization, automation, organizational change, and sustainable operating models that survive after go-live.
Global transformation · S/4HANA · FinTech · Payments
Three major releases delivered in a high-volume, high-pressure enterprise environment.
Global migration covering the full Booking.com business.
Major platform upgrade across the global finance landscape.
Booking Holdings Financial Services — FinTech and payments enablement in a regulated environment.
Central orchestration point across Finance, FinTech, IT, integrators, and executive leadership.
Career trajectory
The path is deliberately cumulative: P&L and finance leadership, shared services, portfolio governance, ERP modernization, and global transformation execution.
International finance leadership
Finance SSC · 100+ countries
Portfolio · IT SSC · software factory
CFIO · Finance + IT + operating model
Group finance transformation
S/4HANA · FinTech · payments
Accumulated result A profile able to understand the P&L, redesign the operating model, align technology, and lead complex execution with senior stakeholders.
Proof of impact
Booking.com: ECC to S/4HANA, SAP 1909 to 2022 upgrade, and BHFS (Booking Holdings Financial Services) release in a regulated FinTech and payments environment.
Global shared services: Reorganized AP, AR, GL, Treasury, Tax, and finance processes with a 140+ person team.
Portfolio and delivery: Built portfolio, demand, testing, and rollout structures with 80+ employees and 95 contractors.
Corporate finance: Convertible bond at Meliá, debt financing, financial risk management, and international APAC finance leadership.
Execution model
My focus is not just producing plans. It is building an execution system that keeps leaders, teams, and integrators aligned through real adoption.
Objectives, value case, scope, capabilities, and real risks.
Roadmap, forums, decisions, dependencies, and quality criteria.
Cadence, tracking, blockers, integrators, cutover, and readiness.
Change, users, HyperCare, BAU, and continuous improvement.
Scale and complexity
Experience in travel, hospitality, FinTech, payments, e-commerce, retail, and financial services.
Why scale matters Scale matters because transformations fail at the boundaries: countries, processes, systems, partners, and stakeholders. My experience is precisely in managing those boundaries.
Credentials and availability
PMP · PgMP · PfMP · SAP Activate Project Manager
Financial Accounting · Treasury · Sales · Sourcing & Procurement
MBA ESADE · Corporate Valuation & Financial Engineering, HBS
“Jorge combines finance depth, payments knowledge, and transformation leadership to deliver complex programs with discipline, quality, and autonomy.”
Available from September 1, 2026 — To lead finance transformation, ERP, shared services, and operating model programs from Madrid or Amsterdam, with international availability.
Testimonials
A consistent pattern across direct managers and senior leaders: finance depth, program discipline, executive presence, and the ability to make complex transformation happen.
“Extraordinary ability to define and implement change, build teams, automate processes, and strengthen controls.”
“One of the most brilliant CFOs I have worked with; a key element in digital transformation.”
“Drove S/4HANA forward with high quality, few issues, and strong finance and payments expertise.”
“Strategic clarity and operational precision: every workstream tracked, every risk surfaced early.”
“A central figure in critical finance transformation, aligning Finance, FinTech, and IT.”
Let's talk
Available from September 1, 2026 — Madrid / Amsterdam base, with international availability.